01 · Philosophy
The aesthetic position
NewEarth occupies a singular space: neither tech brand nor spiritual brand, neither luxury nor activist — yet touching all four. The identity holds this multiplicity without losing coherence.
Futuristic × Organic. Mythic, Quiet Luxury, not corporate. Sovereign.
Three tensions to hold
Ancient × Future
Sacred geometry rendered in WebGL. Metatron's Cube as a 3D plane. NewEarth Font glyphs against deep-space nebula. The system reads as both 10,000 years old and 100 years ahead.
Organic × Precise
Natural forms — horizons, light, particles, breath — executed with mathematical exactness. Nothing wobbles. Every curve is intentional, every glow calibrated.
Mythic × Restrained
The vocabulary draws from cosmology, ritual, and sovereignty — but the execution is quiet luxury. Gold is luminous, never gaudy. Geometry is sparse, never busy.
Brand lines
Sovereign by Design
The system principle
Arise Homo Sapiens
The movement call
02 · Colour
The ecosystem palette
Three layers: foundation, accent, heritage. Foundation 80%, accent 15%, heritage 5%. Click any hex to copy.
Foundation — the ground
Near Black
#0A0A10
Primary background. Slightly cosmic, never pure black.
Deep Night
#14100A
Warm-black variant. Product surfaces, cards.
Charcoal
#1A1A1A
Body text on light. Never pure black for type.
Warm White
#F5F0E8
Body text on dark. The colour of candlelight reading.
Paper Gray
#F8F6F1
Document and print surfaces.
Accent — the light we carry
Gold Warm
#C9A961
Refined. Sustained surfaces and fine detail.
Gold Primary
#EB9A2D
Default brand gold. Headlines, CTAs, signature moments.
Gold Lumen
#F5C97E
Highlight. Hover states, particle glow, inner edges.
000
100
200
300
400
600
700
800
900
Heritage — ecosystem connection
NewEarth Blue
#14416D
New primary heritage accent. Replaces Dark Teal.
Mid Teal
#1B6B7D
Supporting links and text on light surfaces.
Rose
#BC6A77
Reserved for Tanasi and community-warmth contexts.
03 · Typography
The voice of the system
Two typefaces carry the entire system. NewEarth Font holds the ceremony. Akkurat Pro holds everything else.
Display — NewEarth Font
The canonical display face. Every headline, product name, and ceremonial moment. Fallback chain: Trajan Pro 3 → Cinzel → Cormorant Garamond → Georgia.
Display XL
NewEarth Horizon
Display L
Sovereign by Design
Display M
The ecosystem palette
Display S
A foundational reference for creative & development teams.
Body — Akkurat Pro
The canonical body face. Paragraphs, UI labels, data — all functional text. License from Lineto.com . Web-safe fallback: Inter.
Body XL
A movement, not a product. Sovereignty rendered with contemporary precision.
Body L
Calm. Considered. Ancient. Exact. The body voice carries substance while the display voice carries ceremony.
Body M
Default body copy. This is what most reading happens in.
Body S
Captions, footnotes, and meta information.
Label
✦ Sovereign by Design ✦
Mono
--ne-gold: #EB9A2D; --ne-blue: #14416D;
04 · Sacred Geometry
The visual vocabulary
Five canonical forms. Use them, do not invent new ones.
Metatron's Cube
Master geometry. Stroke only, never filled. Rotates slowly. Once per page.
Flower of Life
Texture of the system. 5–12% opacity background overlay. Wallpaper, not signature.
Horizon Line
Foundation composition element. Fading trailing shadow, atmospheric glow. Breath 6s cycle.
Orbital Arcs
Describe relationship and motion. Thin ellipses at varied tilts and speeds.
Constellation Nodes
The ecosystem as a constellation. Nodes float on independent breath cycles.
05 · Motion
How the system moves
Motion is half of the NewEarth identity. Hover the Glow card.
Slow. Continuous. Deliberate. Reverent.
Forbidden motion
Never use
Bounces, springs, or elastic easings
Slide-ins from offscreen — use fade
Spinning loaders — use pulse
Confetti, sparkle, success animations
Auto-playing video with sound
Aggressive parallax — subtle Y-shift only
Easing curves
Default: cubic-bezier(0.16, 1, 0.3, 1)Loops: cubic-bezier(0.65, 0, 0.35, 1)Rotations: linear only
06 · Ecosystem
Initiatives & logo library
Click any logo folder button to access the full asset library for that initiative. Logos marked "coming soon" will be added as they are finalised.
Hubs
NewEarth Horizon
Founding body · umbrella
N
NewEarth University
Education hub · schools
Logo coming soon
N
NewEarthX
Parallel economy · NXE token
Sanctuaries
NewEarth Tanasi
Tennessee · sovereign community
NewEarth Sanctuary Bacalar
Mexico · active stewardship
Logo coming soon
N
NewEarth Haven Akasha
Bali · sanctuary · haven
L
Lombok
Indonesia · in planning
Logo coming soon
Initiatives
The Lazarus Initiative
Culture · media · symposium
Arise Guerrilla News
Independent media channel
World Hereditary Council
Hereditary leadership
Logo coming soon
ITNJ
International Tribunal for Natural Justice
NewEarth Farmacy
Health sovereignty
H
Humanitad
Humanitarian foundation
Sovereignty Academy
Flagship NEU school
Products & Platforms
P
Pulse Report
Monthly ecosystem broadcast
N
NewEarth Online
Private community platform
Logo coming soon
Regenesis Retreat
Health · regenerative retreat
Logo coming soon
Sacha Stone
Founder · sachastone.com
07 · Voice
How we speak
Calm, considered, ancient, and exact. We invite, we do not sell.
Invite, don't sell
Tone discipline
Hold, don't hype
Pacing discipline
Name, don't explain
Diction discipline
Resonate, don't persuade
Intent discipline
Do / Avoid
Do
Short, declarative sentences
Natural law, sovereignty, stewardship language
Warm invitation tone
Active verbs: reclaim, steward, cultivate, arise
Sentence case throughout
ALL CAPS for brand lines only, sparingly
Avoid
Run-on sentences, stacked dependent clauses
Tech-startup or growth vocabulary
Urgency, scarcity, FOMO manipulation
Passive constructions
Title Case for emphasis
ALL CAPS for general emphasis
08 · Design Tokens
For the development team
Canonical CSS variables. Copy-paste directly into any NewEarth surface.
/* NewEarth Design Tokens — v2.0 */
:root {
/* Foundation */
--ne-near-black : #0A0A10 ; --ne-deep-night : #14100A ;
--ne-charcoal : #1A1A1A ; --ne-warm-white : #F5F0E8 ; --ne-paper-gray : #F8F6F1 ;
/* Accent */
--ne-gold-warm : #C9A961 ; --ne-gold : #EB9A2D ; --ne-gold-lumen : #F5C97E ;
/* Heritage */
--ne-blue : #14416D ; --ne-mid-teal : #1B6B7D ; --ne-rose : #BC6A77 ;
/* Typography */
--ne-font-display : 'NewEarth','Trajan Pro 3','Cinzel','Cormorant Garamond',Georgia,serif ;
--ne-font-body : 'Akkurat Pro','Inter',system-ui,sans-serif ;
--ne-font-mono : 'Akkurat Pro Mono','JetBrains Mono',Menlo,monospace ;
/* Scale */
--ne-text-display-xl : 5rem ; --ne-text-display-l : 3.5rem ;
--ne-text-display-m : 2.5rem ; --ne-text-display-s : 1.75rem ;
--ne-text-body-xl : 1.375rem ; --ne-text-body-l : 1.125rem ;
--ne-text-body-m : 1rem ; --ne-text-body-s : 0.875rem ;
/* Spacing */
--ne-space-1 : .5rem ; --ne-space-2 : 1rem ; --ne-space-3 : 1.5rem ;
--ne-space-4 : 2rem ; --ne-space-5 : 3rem ; --ne-space-6 : 4rem ;
--ne-space-7 : 6rem ; --ne-space-8 : 8rem ; --ne-space-9 : 12rem ;
/* Radii */
--ne-r-sm : 4px ; --ne-r-md : 8px ; --ne-r-lg : 12px ; --ne-r-xl : 16px ; --ne-r-full : 9999px ;
/* Motion */
--ne-ease-out : cubic-bezier(0.16,1,0.3,1) ; --ne-ease-io : cubic-bezier(0.65,0,0.35,1) ;
--ne-dur-fast : 200ms ; --ne-dur-default : 400ms ; --ne-dur-slow : 1200ms ;
--ne-dur-pulse : 3500ms ; --ne-dur-rotate : 180s ;
}
Spacing scale
Governance
This system is living. Reviewed quarterly. When in doubt: default quiet. The system rewards restraint and punishes excess.
